There’s no doubt that in the modern world, the digital landscape has become a massive part of your marketing strategy. With millions of people who are almost always online these days, you probably want a marketing strategy that can help you reach them and do business.
October 2nd, 2008 was the day when the term SEO (Search Engine Optimization) was coined by Jason Gambert. Did SEO not exist before that? Well, not with that name at least.
Do you know that according to Backlinko, backlinks continue to remain a vital factor when it comes to Google ranking? According to their data, the overall link authority of any particular website strongly depends on backlinking, thus correlating with better or higher search engine rankings. A SERP (Search Engine Results Page) data shows that lengthier content always stands a chance of being placed at the top of the search engine results page, thus ensuring higher ranking and better exposure.
While Google Maps were primarily useful for tourists and people who travel a lot, they have also become an essential application for businesses, especially local brick-and-mortar stores which are just starting out. It’s yet another way to boost your SEO. But, it’s not just about getting your business listed on Google Maps, but also getting it to rank higher, so that it reaches the first page of Google Maps search. The truth is, most people don’t have the patience, especially on mobile devices, to flip through more than a couple of pages to find what they are looking for.
After significant differences Google made in their local search history in August 2015, both SEO experts and users noticed changes when searching for local premises or business. Those changes included showing three main search results instead of 7 as it was the previously the case. The Google map next to search results was left unaffected by the made changes.
Blogging is one of the most convenient ways to express your creativity in the digital era. It is also one of the most productive content marketing strategies. Blogging allows you to address the global audience and the only thing that stands in your way toward reaching millions of followers is Google search ranking.
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