10 Reasons for Businesses to Care About Google Business Profile (GBP)

March 20, 2024 by Lucija


A Google Business Profile (GBP) has become an important part of the journey to success for every business. It is a platform that allows businesses to reach potential customers, and that is a free-of-cost platform for businesses.

You must share the basic information about your business, such as business name, phone number, website, address, reviews, business hours, and more, to be shared publicly. This information in one place aims to make things easier for a potential customer.

Do you think that you actually need a GBP profile? Here is what you must consider to feel sure.


  1. Increased Business Visibility

Every business owner wants a word about their product or service to reach as many people as soon as possible. If you have exhausted all other ways, you may want to look into setting up a GBP account and optimizing your business profile.

Your Google Business Profile (GBP) makes it easier for people to see your business’s existence and learn more through details such as contact information, numbers, and more.

  1. Better Local Search Results

The potential of your Google Business Profile (GBP) is not limited to providing information to a to-be customer. This profile also helps your business become more discoverable locally. Your GBP profile can help increase the walk-in traffic significantly.

As more potential customers can access your contact information and visit your business during open hours, your business can become more visible to the local audience through Google search and local maps.

  1. Improved Engagement

There are many features that come with your Google Business Profile (GBP) to help your business grow. Review management and messaging can help you engage with your customers freely to help them with their queries and concerns.

Customer engagement can play an important role in ensuring their satisfaction. Customer happiness ensures that they will leave a great review, come back again, and spread the word about your business.

  1. Enjoy Hassle-Free Management

Instead of managing your business across several paid or unreliable platforms, a Google Business Profile (GBP) can be all you need for hassle-free business management. There is nothing complicated about using a GBP dashboard. It has a user-friendly interface that can help you set up and manage your business profile in minutes.

You can also use a Google Business Profile audit tool to track and perform a comprehensive health check report of any GBP, ideal for sharing with clients or prospective clients . This information can help you make necessary changes to your efforts along the way.

  1. Improved Business Branding

A Google Business Profile (GBP) does not limit the potential of your business in any way. In fact, it gives you the space and ability to showcase your products and services through different types of media, including pictures and videos.

Here, customers can see your business not only for the products or services that it sells but also as an established and trustable brand.

  1. Value-Ended Online Presence

Your business’s online presence must be more than a website for selling your product or services. You must also give your customers some value to improve your online presence and establish your brand as an expert with authority.

You can use your Google Business Profile (GBP) to respond to customers’ reviews and manage their concerns to show them exactly what makes you better than your competitors. This way, all customers will feel like a valued asset of your business.

  1. Enhanced Presence on Mobiles

One of the most notable features of the Google Business Profile (GBP) is that it is optimized for mobile devices. Being a free of cost platform, that is a great feature that you can leverage by creating a GBP profile for your business. The customers will not be frustrated while accessing your business information due to compatibility issues.

Being optimized to be used on mobile devices means that users will have no difficulty viewing information regarding your business. This way, you can reach out to customers using different devices instead of being limited to just a few options.

  1. More Web Traffic

Since your Google Business Profile (GBP) makes your business more discoverable to potential customers, more people are likely to visit your website and see what you sell. They may even purchase from your business in this pursuit.

Your GBP profile allows you to add a link to your website so that people can explore your business without a hassle. More traffic to your website can also be great for your Search Engine Optimization (SEO) efforts.

  1. Low Costs

One of the best things about Google Business Profile (GBP) is that it is free of cost. It ensures that businesses of all scales can have an easily accessible online presence regardless of their budget. However, you must remember that there is a small verification fee that businesses may have to pay.

While verification may only be needed if you need to update information on your GBP profile, creating your Google Business Profile (GBP) is a great start to boost your business.

  1. Integration with Google Tools

Several Google tools such as Google tools, such as Google Analytics, Google Ads, and Google Posts, can help you enhance your business’s online presence. You can integrate your Google Business Profile (GBP) with other Google tools to set your business apart from its competitors.

Your business’s GBP can help you manage and track its online presence across multiple platforms and with the help of other Google tools as well.