It’s important for marketers to track SEO metrics to understand how effective their efforts are in driving organic traffic. And to get a full picture, it’s not enough to just look at current numbers like impressions, clicks, and rankings — you also need to monitor trends over time. This helps you quickly identify the strengths and weaknesses of your site from an SEO perspective and makes it easier to build or adjust your long-term strategy.
In this article, we’ve gathered the best SEO reporting tools that are especially popular among marketers.
Monitoro (monitoro.pro)
Monitoro generates SEO reports instantly based on data from Google Search Console. In some ways, they resemble the reports in the recently released GSC Insights, but Monitoro provides a more complete view of your keywords and pages.
To create a comparison report, your site just needs to be added to Search Console. After that, reports can be generated manually or automatically once a month, which is very convenient. On top of that, you can view the reports directly on the site or export them as .xlsx files.
Best for: marketers who already use GSC but want more complete data and automation.
Notable features: auto reports, comparison reports, simple interface.
Looker Studio
Google’s free dashboarding platform is a staple for SEO reporting because it lets you turn raw data into clean, shareable reports. You can connect Google Search Console, Google Analytics 4, BigQuery, and dozens of third-party sources via community connectors. Marketers like the ability to blend datasets (e.g., GSC queries + landing pages + conversions) and to reuse team-wide templates so reports stay consistent month to month. Scheduled email delivery means stakeholders get fresh dashboards automatically, and granular view/edit permissions keep access tidy. The learning curve is moderate, but once your data model is set, recurring SEO reports practically maintain themselves.
Best for: teams that want flexible, branded, always-on dashboards without leaving the Google ecosystem.
Notable features: data blending, drill-downs, filters and controls for self-serve views, scheduled sends, template library.
SE Ranking
SE Ranking’s reporting shines when you need rank tracking, site audits, competitive research, and backlink data rolled into one package. Its Report Builder lets you assemble pixel-perfect PDFs with drag-and-drop widgets (positions, visibility, top movers, audit issues, etc.). White-labeling and automated schedules help agencies deliver polished monthly reports with minimal effort. Because the metrics live under one roof, you spend less time stitching CSVs and more time commenting on what changed and why.
Best for: agencies and in-house teams that want “one suite, one report” with strong rank tracking.
Notable features: automated/white-label reports, custom sections and comments, historical visibility graphs, competitors comparison.
Ahrefs
Ahrefs is known for its backlink index and competitive intelligence, and those strengths carry into reporting. You can build concise exports from Site Explorer (top pages, anchors, referring domains), track keywords and share scheduled Rank Tracker updates, and pull Health scores plus issues from Site Audit. For monthly SEO summaries, many marketers export a handful of canonical Ahrefs views—new/lost links, top content by links, keywords up/down—and append short commentary for context.
Best for: link-focused reporting and competitor overviews that highlight opportunities and risks.
Notable features: robust backlink data, keyword movements with tags, Site Audit issues by priority, scheduled email updates.
Semrush
Semrush combines keyword tracking, site audits, and competitive research with a “My Reports” builder that pulls charts and tables straight from its modules. Prebuilt templates (Monthly SEO, Technical Audit, Backlink, Local) speed up delivery, while GA4 and GSC widgets add engagement and query insights. You can annotate reports with takeaways and next steps—useful for execs who want the “so what?” alongside the data.
Best for: comprehensive, stakeholder-ready SEO decks that pair metrics with commentary.
Notable features: templated PDFs, scheduled dispatch, local SEO widgets, competitive domain vs. domain comparisons
SEOptimer
SEOptimer specializes in simple, branded audits and lead-gen-friendly reports. Pop in a URL to generate clean summaries covering on-page basics, performance, mobile, and technical checks. Agencies often embed the audit widget on their sites to capture prospects and then send white-label PDFs as a follow-up. It’s not meant to replace a full crawler or rank tracker, but for quick diagnostics and sleek client-facing exports, it does the job fast.
Best for: quick website audits, lead generation, and lightweight recurring checkups.
Notable features: white-label PDFs, embeddable audit form, customizable sections and branding.
Screaming Frog
Screaming Frog is the technical SEO workhorse. Run crawls to surface issues (status codes, canonical conflicts, duplicate titles, hreflang, pagination), then export precisely what you need for reporting. The “Crawl Comparison” and “Change Detection” features help you show what improved (or regressed) between releases—gold for monthly technical reports. Pair with log file analysis to prove how bots are actually spending their crawl budget.
Best for: deep technical audits and before/after change logs that quantify impact.
Notable features: custom extraction (XPath/CSS/Regex), crawl diffs over time, integrations/exports for BI and dashboard tools.
Final Thoughts
The best SEO reporting stack is usually a blend: a suite for day-to-day tracking (SE Ranking or Semrush), a dashboard hub for stakeholders (Looker Studio), a link intelligence layer (Ahrefs), and a technical crawler (Screaming Frog). If your team is just starting out, Monitoro plus Looker Studio templates can deliver clear monthly insights with minimal setup. The key is consistency: define the KPIs that actually matter to your business and report on them the same way every month so trends tell a reliable story.