Best Link Building Tools (Free & Paid)

December 20, 2022 by Nina Medanić

So you finally want to take control over your links? We can guess why. Link building is a vital step in ensuring your website ranks higher on Google. To make this task easier and more effective, consider using a free SEO backlink check tool to monitor the quality and quantity of your backlinks. By linking to other high-ranking websites and getting them to link to you as well, you are doing something called “Search Engine Optimization.” For a growing business, this is your bread and butter. However, if you’re not sure where to start, don’t worry, we’ve got you covered. We’re ready to take you on a tour of our world of link-building WordPress plugins! Not only are these plugins jam-packed with various features, but some of them are also totally free. Let’s take a peek, shall we?

WP Links

wp links

What better way to get things started than with this powerful link-building beast of a plugin? WP Links allows access to a multitude of different ways you can set rules for your links. Whether you want your external links to open in a new tab or window, or exclude some pages from the rules you’ve set for your internal links, it’s completely up to you! Link management options are endless here, as you can customize rules for internal and external links separately and specific links within each group. You can also set the “follow” and “nofollow” link rules and add icons to your links by picking one from Dashicon’s gallery or uploading your custom media. This plugin is a must-have, and the best part is? All of this is available in the free version of the plugin!

SEMRush Link Building Tool

If you’re scratching your head thinking “how do I even build links without link prospects?”, then this plugin will probably make your life a little easier. The SEMRush Link Building Tool is essentially a backlink search engine that uses your target keywords to look for prospective link opportunities. It not only does the research for you but also helps you reach out to targeted links. In addition to finding all the necessary contact information for each website owner it discovers, the plugin also allows you to host guest blogs and product reviews.

In a similar vein, is a plugin that, well, hunts for prospecting links. It also assists with email address verification and the planning of outreach campaigns. Additionally, you can also send your outreach emails in bulk to each prospect the plugin finds and verifies. It’s pretty nifty if you’re simply in need of a basic plugin to get started on link building. also offers a free plan you can check out and see if it’s the right fit for you before you commit to its pro version.

Google Alerts

Google Alerts, a fully free plugin, demonstrates Google’s amazing adaptability yet again. Although its main purpose isn’t link building, it does, however, help you narrow down your search for link opportunities. It sends out an alert whenever there’s new content on a topic you are interested in. This simple plugin streamlines all of the stuff you need to investigate in your niche, so you don’t have to do anything more than browse through the alerts. And by the way, did we mention that it’s totally free?


If you’re looking to reach out to your potential links with more confidence, JustReachOut helps you both outsource and pitch to your prospective links. You get to connect to other website owners through various channels like guest posts, podcasts, and press releases. Oh, and it also checks for your broken links and gives you a heads up. However, one of the most alluring aspects of this plugin has to be its pitch editor. Once you submit your messages for review, their team of editors analyzes them and provides you with feedback. That’s not bad at all!

UberSuggests Backlink Analyzer

You can keep your friends close but your competitors closer with the UberSuggests Backlink Analyzer. This plugin does a thorough scan of the targeted website and provides you with a full report on how many backlinks and referring domains it has, as well as the current domain authority. You get to see your competitor’s missed linking opportunities and some of their most linked websites. It is truly an excellent tool for scouting for opportunities, and luckily for you, there is a 7-day free trial you can check out now to see whether it works for you!


Whether you’re just getting started with link building or have been doing it for a while, we can all agree that utilizing a plugin seems to be common sense. As you can see, there are several link-building tools available, but we feel that plugins such as WP Links are essential for every website builder out there. Just think about how many features you get for practically nothing! Since WordPress is such a highly customizable and well-represented website building platform, it’s no wonder that people keep making plugins for any need one developer may have. What an exciting moment to be alive!

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