User-friendliness is one of the most important things to consider when creating a website. If you make the site easy to navigate, you’ll notice that people will spend more time on your website and will be more likely to purchase your products. At the same time, the low bounce rate will help with SEO. So, what can you do to make your site easier to use? Let’s find out.
Pick a User-friendly Domain Name
One of the first things you need to do when setting up your website is to pick a domain name. The name you choose can make or break your business. It needs to be memorable as this will make it easier for customers to locate your website. You also need to make the name short so that they’re able to type it out easily. Preferably, the domain name shouldn’t include any numbers since this would make the name less intuitive to understand. The domain names you purchase should come with lots of subdomains to help you structure your site. This way, it will be easier for visitors to find what they’re looking for. Overall, subdomains will help you organize your content better.
Include a Google Maps Widget
Instead of simply listing your address on your site, you should include a Google Maps widget. This will help people find your business easily. Through Google Maps, customers will also be able to get your contacts and other essential details about your store. You will also notice that people post images of different businesses on Google Maps, and these can be more impactful than the ones you have on your site.
Speed it Up
Website speed is among the biggest factors that determine user experience. No one is willing to wait a few seconds for a page to load fully, and this simply means you’ll regularly be losing customers to your competitors. To speed up your website, you should get a better hosting plan, optimize image sizes, and reduce the number of ads on your pages. It is also essential to use HTTP browser caching to save copies of your files on users’ browsers.
Provide a Search Bar
A search bar lets your visitors find things faster, and this can be very important for large sites. Whenever they get lost on your site, they can always turn to the search function to lead them to relevant pages. You should also remember that most people now are used to search bars, and lacking this function can feel inconvenient. A search bar will also help you with analytics. You can check the terms people are searching for most and focus on those topics or products.
One key determinant of SEO is user-friendliness. To make sure visitors enjoy using your site, you should choose a relevant and short domain name, add subdomains, and include a Google Maps widget. You should also optimize your site speed and add a search function to the website.