What Makes WordPress an Ideal Business Website Builder?

February 23, 2020 by Patricia Bennett

The best website builders come and go, but not WordPress. Ever since its inception in 2003, it has gone from a simple blogging site to one of the world’s top open-source web development platform. It is one of the commonly used content management systems worldwide. In fact, top brands that use the platform to power their websites include Facebook, Sony, Disney, The New Yorker, The New York Times, Time Magazine, and a lot more. Thanks to its robust features.

So, what are the things that make #WordPress an ideal #business #website builder? Click To Tweet

WordPress is Free and Open-Source

At its core, WordPress is open-source software. It is free, and all you need to do is to download it at WordPress.org. Once you have downloaded it, you can use the platform to make your own website. But keep in mind that you still have to buy a domain name and web hosting before it can be fully functional. Think of your website as your online home, and your domain name as your residential address. That is what users will type on the address bar of their browser before they can fully access your website. The web hosting, on the other hand, is where your site’s files are stored.

WordPress is Simple and Easy to Use

Sure, it requires a little bit of knowledge on CSS so you can fully customize your website. But what makes WordPress one of the top website builders out there is its ease of use. Luckily, there are service providers who can easily turn your WordPress site into something functional and visually pleasing.

But in case you prefer to work on your own, despite the sparse design interface and initial challenge, you will find that it will be a lot easier to work on. WordPress is highly intuitive as well, making it possible to edit practically anything on the CMS.

It Has Infinite Resources (Plugins and Themes)

What makes WordPress a lot easier to build is its wide range of built-in plugins and themes. The pre-built themes make it a lot easier to set up your website. You can install the theme on WordPress and make the necessary changes to make your site ready. There is no need for you to have mad coding and design skills to use its themes.

There are also a lot of themes that are available for every website. Similarly, WordPress offers thousands of plugins and offers other great features. If you want to add functionality to your website, then you could easily look for a WordPress plugin that could make that happen.

Widespread Adoption + Support

Do you know that WordPress powers 14.7% of the world’s top 100 websites? It is where the top designers, support, developers, and professionals are. A huge market means better technical support for your website.

There are thousands of developers and designers who know WordPress from inside out and are more than ready to help you with your site. Still, while a lot of developers are familiar with WordPress, you need to ensure to pick the right people you work with to get the results you want.

WordPress is SEO-Friendly

WordPress is written in standard compliance, high-quality code, and generates semantic mark-up. In other words, search engines love WordPress. That’s also precisely why websites on WordPress generally rank higher on search engines. WordPress is extremely SEO-friendly, and you could also utilize its plugins to optimize your site further.

WordPress is Safe and Secure

WordPress is a platform that was developed with security in mind. It is a safe and secure platform to run a website. With WordPress, companies and thousands of people are also dedicated to closing in these vulnerabilities.

As long as you have great web designers and developers on your team, you could fortify your site, making it more secure and hack-proof. The same cannot be said for other website builders.

WordPress is Scalable

WordPress hosts a wide range of small blogs and some of the biggest websites online. Now, how can a single platform host these various website types? Well, one word. Scalability. Its customization and flexibility make it an excellent choice for long-term work that scales in the future. You could start with a simple, template-based site adding new features through plugins as you scale over time, all without having to upgrade to a plan that other website providers might charge.

Because it is flexible and popular, most of the top web services might even sync to it directly.

Are you doing email marketing via MailChimp? Well, it syncs directly. Do you want to install social media, tracking, e-commerce abilities, and so on? There are plugins that allow you to integrate that functionality. WordPress is known for its flexibility, as well. If you want to start small, and eventually scale over time, then WordPress is definitely worth the investment.

WordPress Supports Numerous Media Types

With WordPress, you can upload all types of media, from gifs, images, videos, and other multimedia content. Unlike other website builders, WordPress’ text editor works simple and easy to use.

You can drag and drop images, videos, and so on in your text editor screen. After it is published, the media content will be shown beautifully on your posts and pages. The platform also lets you download and display documents, PDFs, and so much more. If you have a big file size, then you could increase it to the maximum file upload size.

Over to You

There you have it. Those are the reasons why WordPress is one of the ideal website builders out there. It is also an extremely powerful tool for your business, as long as it fits your overall business needs. The best way to truly experience WordPress is to use it. Identify what you really want to do with your online presence. Also, consider all the functions and forms that you want ‒ from your catalog, online shopping cart, forms, connectivity with social media, and so on.

Go through that list systematically, do some legwork, and see if there are plugins that can do the things that you want your website to accomplish.

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