Did you know that there are about 28 million small businesses in the United States? About 50% of the country’s working population work in these establishments. This equates to about 120 million people. That’s a lot of heavy competition. Simply being online isn’t enough to stand out.
If you’re interested in building your brand, you need to promote your website to increase your traffic. Along with that, you can start developing business mobile apps. This allows you to sell your products to both your local customers and potential conversions.But why launch your #app instead of routing #customers to your #mobile #site? What are the benefits of building your own small #business mobile apps? Click To Tweet
Read on and find out more!
Increased Customer Visibility
A lot of studies show that the average American will spend about five hours using their mobile device each day. They will use a lot of applications during this period, but it doesn’t mean your own app will not get recognized. Being in the way helps your business get recognized, even if it isn’t in a conscious manner.
Our brains record all images, texts, or app icons as they flick through their phone. That means you’re at the back of their mind. It helps them remember you first once their need for a certain product or service arises.
Creates a Direct Marketing Channel
Getting an app for business can serve you in different ways. These can help give general information as well as the following:
- Search features
- User accounts
- News Feeds
Depending on how complicated your app is, you can give more functionalities. But one of the mobile app’s benefit is the amount of information your customers can gain. They get more informed if you have special sales or promotions that they can take advantage of.
You can use push notifications to get a much closer direct customer interaction. Your app will remind your customers about what you can do for them. It does so in a timely and sensible manner.
Give More Value to Customers
Do you have any loyalty programs? If so, you can use your app to digitalize it and make it more accessible to your customers. Instead of them using point-collection cards, you can let them collect their rewards using the app.
This helps you get more downloads and encourage customers to go back to you. To help you succeed, you need a good app maker to make it attractive to your users. A great provider will ensure that you get the most out of the functionalities as well.
Build Brand and Recognition
Mobile apps can make great contributions to your brand awareness. The combination of your brand and recognition will make it easier for your app to emerge victoriously. Remember, your mobile app is like a blank canvas, meaning you can do what you want with it.
You have the freedom to make it stylish, functional, informative, or whatever you want. But what you really need is to give it the features your customers will love. Do this while ensuring that it’s well-branded and has a gorgeous design.
Once you achieve this, it will become easier for your customers to get involved with your app. The more they use it, the more likely it will be for them to choose your business. Advertisers call this concept as effective frequency.
At the bare minimum, people will notice your brand more if they hear or see it more than 20 times. With your mobile app for business, you can achieve this without too much trouble.
Improve Customer Engagement
No matter what your business is, your customer needs a method of contacting you. If you want to design an app, you can always pack it with a messaging feature. This helps revolutionize the way your customers communicate with you.
For example, if you have a restaurant, your app can help customers book tables within five clicks. It’s one of the many ways you can do it. If your customers prefer using texting, you can adjust your app to accept text messages to ensure it’s more convenient for them.
Set Your Business Apart from Your Competition
Small business mobile apps are still rare. You can use this fact as an opportunity to make a big leap and beat your competitors. Imagine the patronage you’ll get if you’re the first in your locale to offer a mobile application to your customers.
A lot of them will acknowledge your approach and appreciate your initiative. That way, you can show your customers that you care a lot. If there’s one thing that customers like, it’s the feeling of a brand that cares.
Enrich Customer Loyalty
This is one of the main reasons for you to make your own mobile app. The outside world already has an oversaturation of marketing ads like banners, billboards, flyers, and the like. Even the digital world has a lot of websites, social media, and email ads.
With the immense amount of advertising that surrounds your customers, it loses its impact bit by bit. To stand out, you need to go back and make a sincere connection with your audience. You will make them loyal to your business if you can attain this type of relationship.
Mobile applications aren’t miracle solutions. But it can become the bridge you need to stay close to your customers while attracting new ones. If you stay within their fingertip’s reach away at all times, they’re bound to remember you and refer your business to their loved ones.
Last but certainly not least is customer convenience. Sure, you can have customers visit your retail site on their phone, but that’s rarely intuitive. Scrolling a website compared to using an app offer different user experiences – more often than not, the latter is a smoother ride.
Developers build apps with mobile users in mind, meaning they consider every detail. This includes how people have to scroll with only their thumb, how they should be able to see product information on a small screen, and more.
Get Business Mobile Apps Today!
If you need a means of securing a strong presence in your local industry, getting business mobile apps can help a lot. This allows you to become less of an abstract concept your customers can appreciate from afar. After all, you’ll always be there for them, within their reach no matter where they are.
To make your app successful, make sure to promote it after it’s launched. That way, people will know about the convenience you can give them.
Don’t stop here! We’ve got other guides for you to check out. You can check out this guide here to start with, listing down steps to build a unique brand for your eCommerce business app.