Arts and crafts are certainly the hype today. With all the DIY tutorials on Youtube and other social media sites, everyone is just enthused to let their creative juices pour.
But if you are creative enough that your designs and art is getting noticed by family, friends, and your social media circle, it might be a good idea to turn it into a business. Small business ventures like arts and crafts are better noticed when you create an online presence like your own website.#Websites are art in their own right, but there are do’s and don’ts that you have to consider to get attention and effectively market your #product. Click To Tweet
How to Craft your Arts and Crafts Business Website
As said before, creating a website is an art, so it should come naturally to you. Let’s get started crafting your website.
Think of A Catchy Banner or Website Headline
When you open an e-commerce site, you will notice a large area on its top dedicated to giving the visitor a glimpse of what they’re going to find on their website.
You can add a tagline or phrase for your brand and photos of some of your designs. If you are starting an online jewelry business, you can use the photos of some of the finest works in your headline. Take inspiration from some of the trendy web designs out there to have an idea of what you want your website to look like. Make sure that your online store builder can make the design possible for you.
User-Friendly Site Navigation
After figuring out your banners, photos, and catchphrase for your website, you should make sure that the homepage is interactive enough to let your visitors check out the rest of your online business and are intuitive enough to get them to purchase products.
You can learn these from online courses that are available either for free or for a small fee. It is not enough that you’ve got a fabulous homepage; the website needs to convert visitors to customers.
Use Images to Create Interactive Product Descriptions
When you have secured an intuitive homepage that lets your users navigate without a fuss through your website, you should be able to present your products in a way where they could easily gauge if it’s in keeping with their style or not. You have to know the best practices in using photos for your product pages to market your crafts well.
Create Social Media Buzz
If you have been keeping tabs on the latest e-commerce trends today, you would know that having a thousand likes on Facebook, Youtube, Instagram, and Twitter would make your website popular enough to entice potential customers, and paired with survey campaign management, your overall online presence can get drastically improved.
Learn how to make an effective social media campaign for these platforms, and you’ll be sure to find your first customer in no time.
Starting any business is quite daunting the first time, whether building a physical store or online. What you always have to remember is that “Patience is a Virtue.” And it would help if you certainly had a lot of that. The first step is to be noticed online, so go on and craft your best artsy website.