Jazz up Your Content: 5 Content Marketing Ideas for Your Website

March 04, 2019 by Patricia Bennett

In a digital world filled with information and fueled by constant and consistently publishing, sometimes it’s hard to keep up.

You might feel like your content is going stale or stopped attracting people to your brand. And making sure you keep your content fresh and engaging is one of the most important keys for your website continuing to thrive.

Luckily, there are plenty of ways to boost your content so you don’t have to feel stuck. Check out these 5 content marketing ideas if you want to start seeing improved results for your website’s effectiveness. Click To Tweet

1. Create An ‘Ultimate List’ Post

Here’s one of the most simple content marketing ideas that you can apply to your website. People typically love posts in list format because they are easy to navigate and get straight to the point. They are also very helpful for providing useful resources all in one place.

Illustration of to-do list

This would definitely be something interesting to offer to your audience no matter what industry you’re writing for. Be sure to do plenty of research and make the post as clear and concise as possible.

2. Talk About a Trending Topic

Writing about what is currently going on is a great way to get people’s eyes over to your site. However, this is one of those content marketing ideas that you need to be a bit careful with. Depending on your audience, this can quickly backfire if you don’t handle controversial topics appropriately.

Be sure to always consider your readers and be respectful. You’ll have much better success for your website with this type of content if it’s done tastefully.

3. Write a Detailed Tutorial for Products & Services

Sometimes people just need a little more instructions on the correct way to utilize your product or service. And what better way to assist them than to put it in a post? You can help them get to your items and make sales at the same time.


It’s important that you still consider the title of the post just like you would any blog post. These instructions on how to utilize this badge maker is a great example of why is this amongst the best content marketing ideas to try.

4. Publish a Poll, Survey or Quiz

Questioning your audience may not sound like one of the most effective content marketing ideas but it actually is a proven method for engagement. Publishing polls and surveys have become a very popular trend amongst businesses in regards to, both, attracting customers and collecting data.

Remember not to overdo the surveys and reviews so you don’t start to irritate your audience. Try to make some fun quizzes that are relevant to your content.

5. Recycle, Refurbish, Revamp

This could be one of those cliche content marketing ideas but that’s mostly because it tends to work. You don’t always have to start from scratch with your content. Go through some of your old work and figure out how you can freshen up the post so that you can reuse the content.

Try things like switching up some of the outdated languages, going more in-depth on topics that you mention in the post or merging content that is very short to make longer-form posts.

Want More Content Marketing Ideas?

Aiming for success with a website can become a bit frustrating while you’re experimenting with different content marketing ideas. However, there are plenty of unique methods to try before giving up.

Consider tapping into local markets by adding a Google Maps Widget to your site for easier navigation. You can contact us today to find out more about adding this marketing tool to your site.

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