How to Build the Foundation of a Digital Marketing Plan

January 20, 2022 by Patricia Bennett

Digital marketing is one of the most important aspects of any business.

Whether you’re a new entrepreneur just starting or you’ve been in #business for years, having a well-developed #digital marketing plan is key to your success. Click To Tweet

But creating a digital marketing plan can be daunting – especially if you’re not sure where to start. With that in mind, below are some tips for building a working digital marketing plan for any business.

Define your business goals and objectives

Outlining your key goals and objectives is step one in creating a digital marketing plan because it will help your decisions along the way. If you don’t start with your business objectives, then everything else in your plan will be off-target.

Business goal

The basic question you want to ask yourself is: what do I want my company to accomplish? You don’t have a goal without a definition of that goal. A business doesn’t know they are succeeding unless they define success, so this seems like common sense, but many people define success as whatever metric the analytics show.

For example, a company might have a goal of getting more qualified users to their product or service via search engines. In this case, success would be measured by the number of people who visited the site from search results. If you find yourself requiring some assistance right out of the gate, consider searching something like “SEO Brisbane” and recruiting the services of SEO professionals to help you lay this important groundwork.

Identify your target audience

You need to understand who your target audience is before carrying out your digital marketing plan because this is a vital step in ensuring that your marketing will be a success.

A target audience is the group of consumers you want to sell your product or service to. For example, if you were selling farm equipment, your target audience may consist of farmers.

To identify and understand your target audience, ask yourself who would benefit from the product or service you are selling. Knowing this will then help you determine the channels that will be most effective when trying to reach these people.

Research your competition

Competitor analysis and research are a fundamental part of a digital marketing strategy because they provide a clear and accurate picture of your industry and how it stands out from the competition. It gives you an insight into what they’re doing that is working and what could potentially work for your business – if you can do it better.

When researching competitors, there are two main types of information that business owners usually want to obtain: Firstly, they want to know what kind of techniques their competitors are using for advertising. If they’re using affiliate marketing, for example, there could be a lot of potential customers out there clicking on adverts that are pointing to competitor websites.

Competitor Analysis

The second type of information is more about understanding who your competitors are and what they’re like as a business.

The advertising aspect of your research can give you an idea of how successful they are, but there’s more to it than that. Digging around in the details of what makes them who they are will help you determine whether or not their business is complementary to yours. Once you know the ins and outs of your competitors, you’ll better understand how to proceed.

Choose the right digital marketing channels for your business

Digital marketing is quite broad, so you need to narrow down which channels you think will be most effective for your target market.

It’s important to note that different audiences have different preferences, so be sure to do your research. You can better understand which channels might work by looking at what your competitors are doing and thinking outside of the box.

Create a content strategy

A content strategy is a mission-critical part of a digital marketing plan because it directly impacts the volume of traffic to your website, increasing your brand’s visibility. Here are some crucial steps to help you put together this all-important component of digital marketing.

But if you urgently need a team that doesn’t depend on the country and will implement your digital strategies efficiently and cost-effectively, then content marketing services can undoubtedly be the best choice for you.

  1. Identify Your Brand’s Mission And Values. First off, it’s crucial to articulate what you do and why. What is your mission? Why does your company exist? What are the core values that guide your brand to deliver its unique value proposition? The answers to these questions will help you craft a content strategy that speaks directly to your target audience.
  2. Identify Your Ideal Customer. Next, take time to identify exactly who you want to reach out to with your content. Review all your existing customer records and create your ideal customer profile. For example, how old is s/he? What is their education level? How much does s/he make? Where does s/he live? Why do you want to reach this person specifically?


It is essential to plan out your digital marketing strategy in advance because you do not want to be bloating your site with low-quality content, and you certainly don’t want to be wasting time on tactics that aren’t going to work. Keep the above roadmap in mind and build a digital marketing strategy that maximizes your ROI potential.

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