A Comprehensive Guide to Marketing Localization

May 05, 2022 by Patricia Bennett

Every business wants to get the most out of its money. Many different brands are always looking for foolproof ways to do this.

In the world of advertising and marketing, the more specific your content is, the more it connects with your audience and makes them want to buy from you. Click To Tweet

That’s where localization comes into play. This is why numerous businesses use localized data to gain customer insights that will help them create highly personalized and specially tailored content.

Why localization tool is a must

Successful software localization can establish the credibility and authenticity of your content in any market. A successful localization strategy will integrate all of the required tools to ensure that your product adapts well to unique cultures and doesn’t create a negative first impression.

While the majority of translation services offer localization methods that showcase and incorporate all of their tools, a one-size-fits-all strategy may not go well with the architecture of your content system.

The only way to establish whether you have an effective software localization plan is to have a firm grasp of your company strategy and program requirements. This will enable you to determine which advertised features are the most appropriate software localization tools for your product.

A proven localization platform is the most effective tool for ensuring that your content performs successfully in new markets. The tools you employ to localize your content are critical to your strategy, as is working with a platform that can assist you in selecting the right tools for your content management system’s design.

A reputable translation service will help you determine your content priority and provide the necessary support to make the best decisions.

Use localization to optimize conversion rates

If you want to establish revenue streams overseas, you have to understand how customers overseas feel. Most of all, you have to understand what they have to say. Once you have gathered a good understanding of what these individuals want, you can start devising a unique shopping experience to deliver the solution to their pain points.

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Again, you need localization for this. You need to localize your material effectively by utilizing language that your viewers understand and that puts them at ease when making a purchase.

For instance, in your American business, the term ‘cart’ refers to the area where a shopper’s purchases are stored. However, in the United Kingdom, the preferred term is ‘bag.’

Avoid making tactical assumptions about which language to display to your clients merely based on their geolocation. Instead, rely on the browser choices that clients select.

Utilize these settings to ensure that sign-up pages, marketing emails, customer account sections, and in-app communications all provide the optimal customer experience.

However, keep in mind that this is just a part of the entire strategy that will help you boost your conversion rate. If you want to have a comprehensive plan of action, you should consider hiring experts like Northpeak.io. Working with professionals is crucial if you want to make your website a conversion machine.

Why you need to differentiate between a simple translation and localization

Before you start designing your localization strategy, it’s important to understand the difference between localization and translation. Translating is the process of transforming language into another language. The goal is for the target audience to understand what they read, so a translator’s skill should be employed to make a message sound as real as possible. Essentially, a translator’s job is to appeal to a large native-speaking audience.

Competitor Analysis - Target Audience

Localization allows a translator to target a more specific audience. It can be done in Canadian English or Brazilian Portuguese instead of conventional English and Portuguese. Other culturally relevant aspects are likewise formatted according to the target language’s standards.

A more delicate localization allows for a more narrow audience within that culture. Localization goes beyond translation to improve content’s cultural relevance and targeting.

How localization improves your chances when entering a new market

While you may choose to expand your business by entering the worldwide market and incorporating different languages into your website, such a multilingual website may leave your viewers confused.

Fortunately, localization is a simple solution. According to Statista, only 26% of online interactions are conducted in English, leaving 74% of audiences speaking other languages to engage with.

Localization enables you to readily enter new markets by removing any hurdles that previously prevented you from doing so.

This is accomplished by ensuring that your website is suitable for the area, language, currency, and content of your choosing while being true to your brand’s storytelling and identity at the same time.

Localization helps with visibility too

Localization enables you to deliver the appropriate message to the right audience at the right moment. Additionally, it helps with optimizing your content for worldwide search engines, thereby contributing to the development of your global brand.

Localizing content requires not just translating your writing into your audience’s language, but also modifying pictures to appeal to their market and including locally-searched keywords. This helps you improve your local SEO rankings.

Final thoughts

Everywhere you go, customers are unique, as are their shopping habits. To stay ahead of the competition, you need to adjust your global marketing strategy to resonate with as many users as possible. Use these tips and start taking advantage of localization as soon as possible.

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