When you think of web design in general terms, we will wager that some of the first things that pop into our head are a homepage, posts, a blog, or anything of the sort. However, one that doesn’t quite make the cut most of the time is a contact page. Most people don’t even give it a second thought, and the reasons are simple.
Firstly, very many people see it, and secondly, people wrongly assume that once you’ve already clicked on the contact page, you’re actually going to reach out. But, that’s not always the case. On the contrary, in most cases, even people that open the page never make the query. So, your contact page is more important than you might think.
Before we get into the nitty-gritty of creating a contact page, let’s briefly go through some general practices you need to vary of:
- Mind your grammar – Every spelling mistake is a big no-no when it comes to contact pages. This is the final step before actually making contact, so make sure always to put your best face forward.
- Don’t be spammy – Make sure only to include relevant information, and don’t use your contact page to try and advertise a product or a service. Give the people what they want and provide them with the information required.
- Don’t make it drab – While many people choose to opt for a contact page that’s just stark white, this could be a mistake. And we all know design is always important no matter what, and you sure as hell don’t want to make people feel like they’re filling out a hospital form when trying to reach out.
- Design, design, design – As we already hinted at before, no part of your page should be devoid of personality. Make sure your brand is at the fore, and none of your visitors ever forget what you’re all about. We could also rephrase this one as branding, branding, branding, for all practical intents and purposes.
- It needs to be easy to find – Do ensure that your contact page isn’t hidden somewhere, and your users have to jump through hoops in order to find them. If it’s super visible, users are more likely to click on them. Whereas on the other hand, not many will put in the effort to look for them.
What Every Contact Page Needs to Contain
Clearly, the answer is relevant information, such as your contact number or email, possibly a location, etc. However, some of these fields are more important than others. Some small businesses don’t even contain enough information to be contacted in the first place.
Obligatory and Optional Fields
It has become pretty much standard that every good marketer has three mandatory fields on their site and two optional ones.
The mandatory fields are your business’s name, a phone number that people can use to contact you, and an email. You pretty much cannot go without these anymore. Don’t ever skip these if you want people to trust your business and appear legit even at first.
The mandatory fields can be information like a map of your physical location, which is of course not necessary if you don’t have one, a city where you’re located, etc. Some businesses have even started implementing chatbots in place of a contact page, and while we can say that having a chatbot is great, it doesn’t replace a traditional contact page. You can have both, but if you’re only going to have one, it must be the former.
A Contact Form
While this might seem self-evident at first glance, you’d be surprised just by how many site owners choose to put this on the sidelines. A great contact form, however, doesn’t ask for too much from your visitors. Put yourself in their shoes for a moment. If you were about to use a contact form, and the site requires you to fill out a myriad of seemingly useless information, you might conclude it’s more trouble than it’s worth. That’s why you have to make it simple and easy to understand.
It is usually recommended that a standard contact form should include from 3 to 5 fields, no more and no less, the perfect aurelia mediocritas.
In addition, have your contact form be welcoming, open it up with a message reading “Let us know what you need” or “We’re glad to help you” welcoming, warm, and simple. That’s all you need.
If you’re a tad worried about creating a contact form yourself, fret not. There are so many WordPress plugins that can help you with that.
This is a very popular WordPress drag and drop form builder. It comes with many different features that make the whole process a breeze. Everything is done in your WordPress interface, and there are also several premium extensions you can opt for if you want to up your game.
This is probably the most flexible free contact form builder for WordPress. It sports a super user-friendly interface and allows you to manage multiple forms at once. Muck like Ninja Forms, this builder also sports a vast array of useful extensions, and it’s available in over 60 languages.
Other Things to Keep in Mind
You can also use your contact page to add a call to action, but if you decide on this, make sure to take out previous tips into account. It’s also advisable to put your contact information both at the top and the bottom of the page to make sure nobody misses it.
In addition, one element too often overlooked is the mobile contact pages can look different from your desktop one, and you mustn’t ignore this.
A great contact page can be more important than you think. It’s the final step between making contact and not doing so. So you should not treat it as anything less than what it is, a great opportunity to engage your visitors. Take all of our tips into account, and you’ll be able to create a killer one in no time. Best of luck, and if you have any other questions or queries, make sure to leave a comment down below.