So you’ve got a business. You’ve got a website. That’s awesome! But now you need to convince people why they should choose you and not the competitor whose homepage also looks nice and shiny.
This is where the “Why Us” page comes in. It’s your chance to shine, brag (a little), and build trust. But most “Why Us” pages are… well… dull. They say too much, mean too little, and sell almost nothing.
Let’s change that. Let’s make your “Why Us” page actually sell.
What Is a “Why Us” Page Anyway?
It’s that part of your website where you answer the golden question: “Why should I choose YOU?”
It isn’t your About page. That talks about you.
This page is about your benefit to the customer.
If you do it right, your visitors won’t just nod—they’ll click “buy,” “subscribe,” or “contact us.”
Step 1: Know What Your Visitors Really Care About
Imagine you’re walking into a bakery. The owner starts telling you about their oven. You’re like… okay?
But what if they said, “Our pastries stay fresh for 4 days longer because we use a cold fermentation process. So you can buy now, enjoy later.”
Bingo. You’re listening!
People don’t care about your process (at first). They care about what’s in it for them.
- More peace of mind
- Less hassle
- Better results
- More value for their money
So, ask yourself: What does my customer care about most? Start there.
Step 2: Pick Your Top 3–5 Reasons
Don’t list 12 different reasons you’re awesome. That’s too much.
Pick the 3 to 5 biggest juicy benefits your customers can’t ignore. Then highlight those.
Examples:
- Lightning-fast customer support
- 100% money-back guarantee
- Baked by a world champion pastry chef
- We plant a tree for every order
- Over 10,000 five-star reviews
Make them simple. Make them bold. Make them irresistible.
Step 3: Turn Features Into Benefits
Let’s say your software uses AI to automate tasks. That’s a feature. But people want the benefit.
So instead of:
“Built with intelligent machine learning algorithms.”
Say:
“It saves you 4 hours a week—so you can spend more time doing what you love.”
See the difference? One sounds smart. The other sells.
Step 4: Use the Power of Social Proof
People trust people. A study said 88% of buyers trust online reviews just like recommendations from friends.
Add things like:
- Customer testimonials (with names and photos if possible)
- Star ratings
- Logos of media or companies you’ve worked with
- Data: “9 out of 10 customers say we helped them grow sales”
Make your visitor think: “If it worked for them, maybe it’ll work for me too.”
Step 5: Show Your Human Side
People buy from people. Not robots. Not buzzwords.
Add a touch of personality:
- Share how you got started
- Sneak in a photo of your team (even if it’s quirky)
- Tell a short story of a customer win
You’re not a faceless corporation. Let prospects feel like they’re buying from real humans.
Step 6: Make It Beautiful But Simple
A wall of text will scare people off. Design matters. Keep it clean.
Some quick tips:
- Use short paragraphs
- Bold key points
- Add icons or small visuals for each reason
- Use bullet points for easy scanning
Pro tip: Make your “Why Us” page scannable. If someone scrolls fast, they should still get the message.
Step 7: Include a Call to Action
You’ve shown them how great you are. Don’t just end the page with “Thanks for reading.”
Tell them what to do next.
- “Get started now”
- “Book your free call today”
- “Try it free for 14 days”
- “See the difference for yourself”
Make that button big, clear, and easy to find.
Bonus Tips That Make a Huge Difference
1. Use real photos, not stocky-smiley pics. People can tell. Real is better—even if it’s not perfect.
2. Add a short video if possible. Doesn’t have to be fancy. A 45-second selfie-style intro can do wonders.
3. Don’t hide this page. Link to your “Why Us” page in your homepage, navbar, pricing page, and emails.
How to Know If It’s Working
After publishing your new page, track:
- How much more time people spend on it
- Whether they click to your product or contact page
- If leads mention it in sales calls
If you hear stuff like, “I loved how clear your Why Us page was,” that’s a huge win.
Wrap It Up
Your “Why Us” page isn’t just another page. It’s your pitch. Your story. Your value—on display.
When done right, it builds trust, creates excitement, and drives action.
So go ahead. Build a page that makes people think: “Yes. This is the one I’ve been looking for.”
And remember: Don’t just tell visitors who you are. Tell them why you matter—to them.