Instagram is a very popular social media platform that has around a billion monthly active users. Given this fact, investing in your Instagram presence is an important part of improving your conversions. Aside from that, it helps when you want to establish brand awareness using Instagram as your medium.
Investing in a solid brand awareness campaign will help your business in a lot of ways. It’s not only important when you want to launch new products or services. It’s important in every other aspect of your business as well. It helps consumers decide which brand they’ll support between you and a competitor. This is particularly important if you are actively promoting your brand on social media. Thus, this is where Instagram comes in.#Instagram is a platform that primarily revolves around photo posts, which is why it’s an excellent platform for #advertising products. Click To Tweet
Although it’s a popular platform for product advertising, not a lot of people know how to advertise the right way to boost their brand awareness campaign. On that note, below are some ways you can use Instagram to help you grow the awareness that people have with your brand.
#Hashtags Is A Great Way To Boost Your Exposure
First things first, when creating your content on Instagram, one thing that you should make the most of is the hashtags.
Hashtags are basically words with the # sign in front of them, and this helps categorize your content. Thus, you should be strategic of the hashtags that you use on your posts.
A lot of people tend to add tons of hashtags to get their posts exposed to more people. However, this isn’t the most effective way to get exposure for your brand. At most, you can use nine hashtags per post.
A Picture Is Worth A Thousand Words
Any professional Instagram advertiser should know that although Instagram is photo-centric, the caption you write along with it is still pretty important. In the best Instagram advertising agencies list, all of these agencies are aware of how to maximize their Instagram presence. One of the things that they are vigilant of is the photo-captions.
Of course, a great caption can only go so far. If your photo on Instagram isn’t great, then your caption is unlikely to attract attention, either. Thus, you should make sure that you post photos that are professional and appropriate for your brand. That way, you are able to communicate what your brand is about and align it with attractive photos.
Drive Traffic To Your Website Through Your Bio
If you want to use your Instagram as a way to get people to go to your website, then one of the top places you should link to your website is your Instagram bio.
Along with a link to your website, you should make sure that you indicate in your bio what your business is all about. That way, if they click on the link to your website, they know what they’re getting themselves into.
One way to further optimize your Instagram bio is by changing the name field to something that will attract your preferred target audience. Use a keyword that is something you think that your target audience would look for, and then with your website along with the bio, you are able to lead the target audience successfully to your website.
Mention Or Tag Others
An interesting way to boost your brand awareness on Instagram is by leveraging the mentioning or tag feature on your posts.
By simply tagging someone on your content, you are able to make sure that someone is notified of your post. Thus, you have a sure engagement from it.
Of course, this doesn’t mean you should just tag everyone you can think of on your posts. It’s still important that who or what you tag is relevant to your audience as well as your content. Otherwise, it will be just like how other brands overuse hashtags.
Partner With An Influencer
Partnering with an influencer is another cool way of boosting your brand awareness. When partnering with an influencer, make sure that you don’t only partner with whatever influencer has the most followers. Do your research. Look at their content and see whether or not they fit the type of image you want with your brand.
This is because you want an influencer that has influence over the type of audience that you want for your brand. Hiring an Instagram influencer allows you to tap into an engaged audience that is both interested in what the influencer offers and thus are interested in what you will offer to them.
Although Instagram doesn’t have much of a social sharing feature allowing you to share posts from other platforms, it’s still possible. However, it will require more effort on your part. You’re going to have to create the photo yourself and link the original post you wanted to share through the caption.
Over To You
Brand awareness is what will make consumers support you over your other competitors, which is important when it comes to purchasing decisions. Leveraging all the tools that you have to be able to accomplish and improve your brand awareness can help your business grow.
With Instagram, you can be able to improve your brand awareness with ease as long as you try out some of the ways you listed above. Make sure that you create the right content that fits your brand and your target audience the best, and you should be fine. Good luck!