Favourite 5 Poll & Survey Makers Product Teams Use to Validate Feature Choices During Sprint Planning Sessions

December 22, 2025 by Andrew Smith

In the fast-paced world of product development, making the right feature choices during sprint planning is critical. Engineering and product teams need ways to quickly validate ideas without slowing down momentum. Enter poll and survey tools—powerful allies that provide clarity, align teams, and give voice to user feedback before a single line of code is written.

TLDR:

Poll and survey tools are becoming indispensable to modern product teams during sprint planning. They help prioritize features, validate assumptions, and make user-informed decisions quickly. This article explores five of the most favored tools teams rely on—ranging from simple team polls to complex audience research surveys. If you’re looking to sharpen your sprint planning sessions, one of these tools might just be what your team needs.

Why Poll & Survey Tools Matter in Sprint Planning

Feature planning often involves competing opinions, scattered data, and the pressure to release. Without evidence-backed insights, teams risk wasting time building features no one wants. Poll and survey makers address this by:

  • Validating ideas with real-time feedback
  • Empowering cross-functional collaboration
  • Highlighting user needs and preferences
  • Saving development time and aligning priorities

Now, let’s explore the top five tools product teams are using to keep their sprint planning sessions lean, informed, and effective.

1. Typeform

Sleek, user-friendly, and conversational surveys

Typeform stands out for its attractive, intuitive interface that makes surveys feel more like a one-on-one conversation. Product teams love it for user research, internal polls, and lightweight feedback collection during early ideation phases.

  • Customizable templates for everything from NPS to feature feedback
  • Integrates seamlessly with productivity tools like Slack, Notion, and Zapier
  • Advanced logic branching for tailored user journeys

During sprint planning, teams often run a quick internal survey to understand which ideas resonate most, ranking user priorities or gauging preferred implementations of a proposed feature.

Drawback? Typeform is occasionally criticized for being pricey at scale, especially for large teams or frequent feedback loops.

2. Google Forms

Dependable, straightforward, and free

Sometimes, simple gets the job done. Google Forms remains a staple tool on product teams due to its efficiency and cost-effectiveness. It’s perfect for internal feature-priority polls or pre-sprint reflections.

  • Totally free with a Google Workspace account
  • Real-time collaboration and automated result collection
  • Easy to set up, even for non-technical stakeholders

Product managers often create a quick form before backlog grooming that includes proposed features and asks team members to rank them by value and feasibility. While it lacks advanced branching logic or deep analytics, its ease of access often outweighs complex functionality for smaller teams or scrappy startups.

3. Slido

Meetings and live polls supercharged

Built with collaboration in mind, Slido is tailored for live meetings and brainstorming sessions—making it a favorite during sprint planning discussions. Integrated into tools like Zoom, Webex, or Google Slides, it lets team leads embed live polls, quizzes, and Q&A features to encourage interactive decision-making in real-time.

  • Seamless integration during product sync or planning meetings
  • Instant polls to prioritize backlog items or vote on features
  • Anonymous voting encourages honest feedback and better consensus
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Slido shines in environments where remote collaboration is the norm. Imagine a sprint kickoff call where every team member votes anonymously on their top feature picks—Slido captures it all within seconds and presents results visually, aiding quick decision-making. It’s a brilliant choice for agile teams distributed across geographies.

4. Hotjar Surveys

User-focused insights, directly from behavior

While most tools are focused internally on team alignment, Hotjar brings in the user voice just when it matters most—before a feature is prioritized. As part of its analytic suite, Hotjar offers in-page surveys and feedback widgets that give product teams a direct line to users’ thoughts, frustrations, and desires.

  • Deploy quick surveys on live product pages or app screens
  • Collect both quantitative and open-ended responses
  • Segment by user behavior, location, or session history

One feature of Hotjar teams love during sprint planning is the ability to align backend feature planning with issues identified by users on the front end. When someone abandons a flow or struggles with onboarding, planners can place a micro-survey right there, asking what went wrong—those insights directly feed into backlog refinement.

Bonus: Hotjar’s heatmaps and session recordings supplement survey data for even more context.

5. Poll Everywhere

In-the-moment feedback for dynamic planning

Poll Everywhere is an interactive polling tool geared toward real-time responsiveness. It works especially well for agile firms that like to keep sprint meetings lively and highly participatory.

  • Create live polls, word clouds, and brainstorming boards
  • Works across desktop and mobile, with integration into PowerPoint & Google Slides
  • Collect votes instantly on feature choices or sprint goals

Poll Everywhere makes it simple to capture team sentiment in seconds. For example, before finalizing sprint tasks, product owners can ask the team: “Which feature do you think will bring the most user value in this sprint?” and display the results live. It’s a great facilitator for transparent, democratic decision-making within teams.

Best Practices for Using Poll & Survey Tools Effectively

It’s not enough to pick a tool—how you use it makes all the difference. Here are a few expert tips to maximize these platforms:

  • Keep surveys short and focused. Timeboxed planning sessions don’t need multi-page forms—get clear, decisive input quickly.
  • Mix qualitative and quantitative. Ask both “yes/no” and open-ended questions to capture nuance in team or user sentiment.
  • Act on insights immediately. Don’t let those great poll results gather dust—turn them into backlog updates or new user stories.
  • Rotate tool usage based on audience. Use Hotjar for user input, Slido for team votes, and Forms for quick partner feedback.

Conclusion

As development cycles accelerate, the need to make informed, rapid decisions grows stronger. Each of these poll and survey tools—Typeform, Google Forms, Slido, Hotjar, and Poll Everywhere—serves a unique role in the product team’s toolkit. Whether you’re validating with users, aligning your team, or facilitating real-time decisions, there’s a solution that fits your planning rhythm.

If your team isn’t using one of these tools during your next sprint planning session, it might be time to add a little more clarity and collaboration to the mix. Make feedback a habit—not just a finishing touch.