Logos are the front face of any fashion brand, especially in the world of apparel and streetwear. A strong logo grabs attention, tells a story, and looks epic on a t-shirt or hoodie. Whether you’re starting your own brand or looking to rebrand, we’ve got you covered.
TLDR:
Creating a killer logo is key to standing out in the fashion world. In this article, you’ll find 8 fun and creative logo ideas made for apparel and streetwear brands. Each concept is simple, stylish, and easy to remember. Choose the one that best matches your brand’s personality and vibe!
1. Bold Wordmark
Sometimes, less is more. A bold font and your brand name can do all the talking. Wordmarks are clean, modern, and super versatile. They’re great for hats, tags, and hoodies. Think Supreme or Stüssy.
- Use thick or stylized fonts for impact
- Stick to one or two colors
- Keep spacing tight or exaggerate it
This style is perfect if your brand name is fresh and memorable.
2. Symbol + Word Combo
Combine a symbol with your brand name to create a strong graphic identity. The symbol could be anything—a crown, a lock, a lightning bolt. Just make sure it says something about your vibe.
- Keep the symbol simple, think minimal icons
- Make sure it looks good small and large
- Try stacking the symbol over the name or side by side
This is ideal for brands that want versatility in their logo use.
3. Graffiti Inspired
Streetwear is rooted in urban culture. A graffiti-style logo taps straight into that energy. Messy, rebellious, and full of attitude—it’s made to stand out.
- Use hand-drawn style fonts or custom tags
- Texture and color are your friends here
- Make it look raw and real
This one’s not for the shy. If your brand has edge, go with graffiti.
4. Retro Throwback
Old-school never goes out of style. Retro logos pull in bold colors, vintage fonts, and nostalgic vibes. Think 90s sports teams or 80s arcade games. Totally rad, right?
- Use bold blocks, stripes, or round patches
- Pair vintage typefaces with classic color combos
- Try a circular badge format
Retro is perfect for brands that want to feel timeless, fun, and familiar.
5. Abstract Shapes
Who says your logo has to clearly “mean” something? Abstract designs are cool because they let people read into them. You can use sharp lines, geometric forms, blobs—the sky’s the limit.
- Focus on making a unique shape
- Stick to 1–2 colors max for a bold look
- Make sure the shape looks good embroidered or printed
Abstract logos are great for artsy or high-end street brands.
6. Character-Based
Got a mascot in mind? Maybe a creature, symbol, or illustrated character? Character-based logos add personality and can become the star of your brand. Think of BAPE’s ape or Ice Cream’s little cone guy.
- Design a unique and likeable figure
- Make it simple enough to be iconic
- Animate it later for fun merch or promos
This is a fun option for playful or youth-driven streetwear lines.
7. Monogram Madness
Take the first letters of your brand and make them into an epic monogram. Use overlapping letters, mirrored designs, stacked forms—have fun with it!
- Focus on symmetry and balance
- Play with font styles—serif, sans-serif, or even Gothic
- Great for hats, letter patches, and stitched labels
A monogram instantly feels premium and powerful. It’s a yes from us.
8. Nature Meets Street
Streetwear doesn’t just live in the city. Nature-inspired logos bring a whole different mood. Think leaves, mountains, waves, animals. It’s all about blending toughness with raw beauty.
- Use organic shapes like curves and circles
- Try earthy, neutral tones
- Think hand-drawn or minimalist linework
This style is perfect for eco-conscious or outdoor-inspired streetwear lines.
Bonus Tips For All Logo Types
No matter which logo style you go with, here are some pro tips:
- Keep it clean. Complexity doesn’t always equal cool.
- Test in black and white. If it works without color, it works anywhere.
- Think future-proof. Will you still love it in 5 years?
- Make sure it’s scalable. It should work on a billboard or a shoelace tag.
Final Thoughts
Your logo isn’t just a design—it’s your brand’s signature. It goes everywhere your clothes go: on shirts, labels, hats, even in your customers’ Instagram selfies. So yeah, it’s kind of a big deal.
Whether you go for graffiti flair or monogram minimalism, make sure your logo tells your story. Keep it bold, authentic, and unforgettable. And most importantly—have fun. That’s what streetwear’s all about.