Content marketing is one of the essential tools you have at your disposal to running an online business. This is the process of creating content for your website to boost your search engine optimization (SEO), build trust with customers, and ultimately increase your conversions.This article will look at how you can find new #content ideas for your business’s #website. Click To Tweet
Let’s get started.
Allow Keyword Research to Inspire You
Keyword research is a great way to come up with new content marketing ideas. Head to a keyword research tool like Google Keyword Planner with a list of words and phrases related to your business.
Plug them into the Keyword Planner, and Google will provide you with a list of keywords that people are searching for; based on their competitiveness, how hard they are to rank for, and their average monthly search volumes.
Also, weaving these keywords into your copy is a great way to boost your rankings on the search engine results pages (SERPs). Furthermore, if you base your content on these keywords, you will show Google that you’re trying to attract these searchers, and they will be directed to your website as a result.
Need more help with this? Take a look at the keyword research services Loganix has to offer. We can help you boost your SEO, create a content strategy, and more.
Consider Whether Your Audience Could Benefit From Interactive Content
Interactive content is incredibly engaging, so it’s worth creating some and publishing it on your website where it’s appropriate. There are so many forms of interactive content, including calculators, virtual try-on features, quizzes, interactive maps, and more. Think about what would make sense for your ideal audience.
Be sure that the interactive content you create will attract and benefit your target customers. Basing your interactive content off of keyword research can help with this.
Additionally, different industries will have various ideal forms of content. Financial service providers might want to provide calculators, for instance, and retailers or cosmetics companies might want to offer virtual try-on.
Let’s take a look at some examples of businesses that incorporate interactive content into their website well.
Helix Hearing Care, a hearing aid provider, has a free online hearing test to assist its target audience.
Certain people that are still in doubt if they do or don’t need a hearing aid might be doing some online research on the subject. Meaning this test is excellent for attracting Helix Hearing Care’s target audience.
Think about a test or quiz a website visitor can take on your website to help them figure out if they need your products or services.
EyeBuyDirect, a glasses retailer, does something similar with their virtual glasses try-on.
People looking for new frames or sunglasses can turn on their cameras and get an idea of what a pair will look like on them. This isn’t something that every retailer can offer so, by providing this try-on, EyeBuyDirect can stand out from the competition and encourage visitors to make a purchase.
On your website, think about how you can let potential customers sample your products with interactive content.
Pinpoint Your Customers’ Pain Points and Address Them
By addressing your customers’ pain points with your website content, you can show that you understand your target audience. It can drive more traffic to your website, build trust with your viewers, and ultimately lead to more sales.
One strategy to identify your customers’ pain points is to check in with your customer service team and look for any questions or comments they get frequently. Also, basing your content on these questions can show that you understand your audience and convince viewers to purchase.
Further, we will look at a few examples of businesses that do a great job of creating this type of content for inspiration.
FreshBooks, an online accounting software company, offers free invoice templates to address their target audience’s pain points.
Many of their customers are small business owners or freelancers — if they use the FreshBooks invoice templates, they might be interested in their accounting software, as well. However, don’t be afraid to offer free content (like templates or a checklist) to draw customers into your business and address their pain points.
Moz, a digital marketing expert, addresses customer pain points differently on their blog.
Also, Moz’s audience is full of other digital marketers and online business startups. Their article on web content accessibility guidelines covers what they are, why accessible content is vital for SEO, and more. By offering guides on how they can improve their accessibility, Moz can address customer pain points successfully.
On your website, use your blog to offer how-to guides and answer questions your audience has!
Don’t Forget to Repurpose Your Existing Content
Specific content topics will work well in a variety of different formats. If you’re struggling to develop new ideas, consider repurposing a piece of content that you’ve already created. Google has confirmed that presenting the same content in different formats does not count as duplicate content, so don’t worry about this hurting your SEO.
Further, you can read several ways you can repurpose your content on your website:
- Turn a blog post into a video
- Create an infographic from a study
- Gather content on a particular topic and make an eBook
- Turn your webinars or live streams into re-playable video tutorials
Take Inspiration From Your Competitors’ Content
Businesses need to keep an eye on what their competitors are doing, especially when publishing content on their websites. If you can publish similar content of higher quality, you can boost your SEO.
Additionally, knowing what your competitors are up to can help you track any content gaps that your target audience is searching for. Still, no one in your industry is covering it.
To keep track of your competitors’ content strategies, don’t be afraid to sign up for their email updates, follow them on social media, or conduct a competitor backlink and keyword analysis.
Be sure that you aren’t just copying what your competitors are doing. Copying not only counts as plagiarism, but it can be bad for SEO if your content is too similar. If you’re worried, don’t be afraid to run your content through a plagiarism checker.
Identify Topics That Will Show You’re an Industry Expert
If you can create content that shows you’re an expert in your field, you can win the trust of both search engines and your prospective customers.
Also, this can be great for boosting your SEO and sales! Think about what types of topics or processes that people come to you for over your competitors. What do you know about your industry better than everyone else? Basing your content off of these topics will show you’re an expert in your field.
Let’s take a look at which businesses use this tactic correctly.
My Canada Payday, a financial services provider, shows off their expertise in their article on how the COVID-19 pandemic changed the banking industry.
The article discusses how, since COVID, mobile banking and digital money are reigning supreme. They also discuss credit card perks, business banking, and more. People looking for financial advice or support can read this article and see that My Canada Payday knows what they’re talking about. Especially when it comes to the financial industry and is more likely to utilize their services.
Also, consider talking about current events and industry trends to showcase your expertise on your website.
Venngage, an online infographic creator, also shows their expertise in their article on using infographic icons.
The article discusses how shapes, colors, labels, and more can impact an infographic design. People who come across this article can see different tips and tricks on how to improve their infographics and be led to Venngage’s various templates.
The article shows Venngage is an expert in design and knows how to help brands find the best design for their business. On your website, think about what how-to guides you could create to show that you have a lot of knowledge in your field.
It can be tough to develop new content ideas if you’ve been running a blog or knowledge hub for a while. Take a look at your content strategy and get to work! This article covered some new tips and techniques, including repurposing content, showcasing your expertise, and more.
Alex Ratynski is a Content Strategist at Loganix, an SEO fulfillment partner that works with agencies and marketers. The company focuses on helping businesses to improve their online visibility, so they can grow and reach their goals. If you enjoyed this article, visit the Loganix blog for more expert advice.